The $144,146,165 Button

unwieldy:

The average New York City taxi cab driver makes $90,747 in revenue per year. There are roughly 13,267 cabs in the city. In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.

During payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.

Those three buttons resulted in $144,146,165 of additional tips. Per year. Those are some very valuable buttons.

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    aviation jobs
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    Uma curta história de como uma opção de interface fez...gorjeta dos taxistas de Nova...
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  14. lukrative reblogged this from mikehudack and added:
    I tried to explain this to a cab driver when they first implemented CC payments, he didn’t agree with me. I wonder if...
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  17. devilinmyshoes reblogged this from ghnfennn and added:
    WTF If a taxi driver here made ~£56,500 a year, I’d drop out of university in a heartbeat.
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#nyc#taxi
187 notes Source: unwieldy
May 14th, 2012 at 10:56AM
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